Business Models and Value Networks

Samenvatting

The transition to circular business dealings demand business models that move beyond profit maximisation toward relational, inclusive, and long term value creation. While much of the business model literature remains grounded in Anglo-Saxon economic assumptions, alternative traditions offer underexplored resources for rethinking value networks in both the Global Majority and Global Minority worlds. This paper presents a comparative conceptual study of Ubuntu-informed relational economy (Relatio) and Rhineland thinking, examining how each tradition frames value creation, governance, and coordination among multiple stakeholders.